President Trump’s 2017 Report Card (first draft)

As we approach the holiday season there will be much debate on how President Trump has performed for his first calendar year. As a populist president, I think the best way to judge his performance is by focusing on the issues voters say are their top priorities. Pew Research polled voters [no…

Read More

Win Bigly Bonus Chapter

Readers who pre-ordered my new book, Win Bigly, already got a copy of the bonus chapter that I offered with the pre-order. Now that the book is out, I thought I would include it here for the rest of you. The context is that I’m a trained hypnotist and people often…

Read More

Persuading Terrorist Cowards

After the tragic terrorist attack yesterday in NYC (where I am now), leaders were quick to say it was an act of terror and the perpetrator was a coward. Both terms are persuasion mistakes. I’ll tell you why. Terror is what the bad guys want. If we label the outcome…

Read More