The Second American Revolution – What Then?

“Give me liberty, or give me death!” – Patrick Henry Patrick Henry is one of the founders of the United States, and here we see him using a high-ground move and making his listeners think past the sale. Patrick Henry was a Master Persuader and a patriot. So were the…

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Bernie Sanders Turns on the Iowa Afterburners

As I have taught you, persuasion can be ranked like this: 1. Identity (best) 2. Analogy (okay) 3. Reason (useless) Bernie Sanders had been operating in the lower two categories along with Hillary Clinton. But his new ad, set to a Simon and Garfunkel tune, is pure identity (America!) and pure…

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The Gender Card Top

In late October 2015, Hillary Clinton started playing the gender card. I predicted that her support would start dropping after I heard her play that card in the televised debate. See this graph of her dropping popularity with men in Iowa. That last drop-off in November starts soon after she went full-sexist. In…

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Robots Read News about British Politicians and Trump

If your firewall is being run by the British Government, see the image on Twitter here. Changing topics… My top-performing tweet of late predicts (indirectly) a Trump landslide if he runs agains Clinton. See if you recognize the tell before I describe it. The tell is the high number of likes…

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The Matriarchy – Patriarchy Continuum

Most women in the United States believe they live in a patriarchy. Most men (as far as I can tell) believe they live in a matriarchy. They can’t both be right. Right? But they are both right. Because we all experience our own reality. As a wealthy, single male over 50, I live in…

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Master Persuader Scorecard for the GOP Debate

I watched the GOP presidential debate last night. You might wonder how I scored it. In the standard world of 2D politics, where reason matters, perhaps Kasich won. But no one cares about Kasich. Or reason.  However, in the 3D world of persuasion, where identity beats analogy, and analogy beats…

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The Biggest Trump Story That You Missed (Master Persuasion Series)

If I asked you to describe Donald Trump’s supporters in one word, you might say angry. As I have taught you in the Master Persuader series, if most people have the same explanation for a thing, they’re probably right. Now suppose I asked you for one word to describe what the opponents of Donald Trump…

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Charisma Vs. Danger (Master Persuader Series)

Science says charisma is the combination of power and empathy.  That makes sense to me. Powerful people are great to have around, so long as they care about your wellbeing. The powerful can do all sorts of things for you. They can give you jobs, protect you from harm, pay…

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Today I Help You See the Future

Today I will poke a little hole in your 2D filter and let you see the third dimension, where the future is sometimes as clear as the present. As most of you know, I predicted every step of Trump’s rise since August, as well as the decline of his opponents, while…

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Men: Confess Your Support for Hillary Clinton

I had a strange realization this morning: I have never had a private conversation with an American man who said he would vote for Hillary Clinton for president. And most of my friends and business acquaintances are liberal. In personal conversations, men often tell me they support Trump or Sanders…

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Trump and Climate Science (Master Persuader Series)

Warning: What follows should be viewed as entertainment, not truth. I’m going to spin a few brains today. History suggests that 20% of you will not like it one bit. So if you don’t want your worldview challenged, better stop here. This is written with commercial-level persuasion, just for entertainment, to see…

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The Canadian Gambit (Trump Persuasion Series)

I have to start by saying I love Canadians. If I have one complaint about our good friends to the north, it is their annoying tendency to politely offer me stuff with no strings attached. I find that off-putting. And it’s a slippery slope to free healthcare. In my experience, most Canadians…

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Trump’s First Ad (Master Persuader Filter)

All the buzz today is about Trump’s new ad [no longer available]. Some people on Twitter asked for the Master Persuader filter on it. Note: For new readers of this blog, I don’t endorse Trump, or anyone else. I’m not smart enough to know who would be the best president. My interests…

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Master Persuader Scorecard (Update Jan 4)

On December 4th, 2015 I predicted that Michael Moore’s “We are all Muslim” movement would not spread far beyond the faint gravitational field around his own body. I haven’t heard much about it lately. How do you score that one, readers? (I know, that was an easy one.) On December 7th I…

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