Introducing the Chaos Drinking Game

Every time you hear the word “chaos” on CNN this weekend, take a swig of alcohol. You’ll be drunk in ten minutes. As you know by now, the word chaos is engineered persuasion from someone on the left. (Godzilla?) All of the pundits, celebrities, and TV hosts that dislike Trump are…

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Is President Trump Doing Management Wrong?

I made the mistake of turning on CNN yesterday and saw all the hypnotized pundits trying to work the secret persuasion word “chaos” into every comment about President Trump. That’s your tell that none of the pundits are offering independent opinions. They are part of the hive mind led by some…

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The Persuasion Filter Looks at Torture. Does it Work?

If I ever get captured and threatened with torture it will take about five seconds for me to give up every secret I have. That’s because I know I would break eventually, so why put up with unnecessary torture? I assume the same is true for the lightly-trained ISIS fighters….

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The Canadian Option

My most agitated liberal friend sent me a link today about Justin Trudeau announcing Canada would take all of the Trump-banned immigrants because diversity is their strength. My friend said that was an example of real leadership. His conclusion is debatable, but didn’t Canada just solve all of Trump’s problems?…

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Be Careful What You Wish For (especially if it is Hitler)

As a trained persuader, I’m seeing a dangerous situation forming that I assume is invisible to most of you. The setup is that during the presidential campaign Trump’s critics accused him of being Hitler(ish) and they were sure other citizens would see it too, thus preventing this alleged monster from…

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Outrage Dilution

I’m having a fun time watching President Trump flood the news cycle with so many stories and outrages that no one can keep up. Here’s how the math of persuasion works in this situation: 1 outrage out of 3 headlines in a week: Bad Persuasion 25 outrages out of 25…

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Battle of the Hats

When Donald Trump ran for president he put his clear, simple message on the front of bright red hats. The message was perfect. The choice of a hat instead of a t-shirt or other garment was perfect. The color red was perfect for his message – bold, sexy, and important….

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Listen to Me on The Harvard Lunch Club Podcast

I’m putting together the studio equipment I need to do my own podcasting and livestreaming. But in the meantime you can hear me on the Harvard Lunch Club podcast [no longer available]. Several people have asked why I’m trying to do my own engineering for my podcasting studio. I could hire…

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Could a Climate Science Expert Change Your Opinion?

It seems to me that the big problem with the climate change debate is that no one would recognize a good argument if they saw one. We only think we have the ability to recognize a good argument. What actually happens is that cognitive dissonance and confirmation bias generally keep a wall…

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The Master Persuader Scrambles the Frame

What was Trump’s biggest persuasion problem in the election?  Answer: His opponents did a great job of framing him as some kind of Hitler. Do a Google search on Trump and Hitler and you get an avalanche of comparisons.  It was sticky persuasion, and it still hangs over the country like…

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How To Know Your Product Will Succeed

People often ask me if it is possible to use the tools of persuasion to predict which types of products or businesses will succeed. I’ll tell you a trick for doing just that. But keep in mind that this is NOT backed by any studies or science as far as…

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How About an American Expense-lowering Investment Fund?

I’ve been saying in this blog for some time that we can’t tax and budget our way to a better future. We need to work on dramatically lowering the average cost of a high-quality lifestyle. Technology can make that happen if the right startups are nurtured. Take for example this project [no…

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Is The Onion Advising Democrats Now?

Worst. Persuasion. Ever. Someone needs to do an intervention. This is officially embarrassing. Coincidentally, a good way show an audience the changes in healthcare coverage and expenses over time is my startup, WhenHub.com [no longer available]. It’s the best way to create and share visualizations of events over time. If someone…

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Creating Economic Assets out of Nothing

One of the magical things about economics is that you can create an economic asset out of nothing but persuasion. For example, if you persuade people to be more optimistic about the economy, people invest more money, buy more products, create more jobs, and generally manifest the better economy from…

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What if Climate Change Causes more CO2?

Let me start this post by restating that I agree with the scientific consensus on climate change. I’m not a scientist and I have no tools to evaluate the credibility of those who are. As far as I can tell, the arguments on both sides are totally credible. I can’t…

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