How to Break an Illusion

Anti-Trump protesters believe they are fighting the good fight to stop a racist, homophobic, sexist monster. But about half of the country – the half that I’m in – is in a different movie. In our movie, we selected a new president and half of the country is in cognitive…

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While You Were Looking in the Wrong Direction

I’ve written a few times that Clinton deserves credit for breaking the glass ceiling for the highest office, at least in our minds, and that’s where it matters most. In 2016, no thinking person believes gender is a job requirement for president. That isn’t even a thing anymore. And Clinton…

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The De-Hitlerization of Your Brain

The election is over and Trump supporters are trying to mind their own business, as usual. Meanwhile, Clinton’s supporters are on the streets to protest people who act the way they are acting. How did things get this crazy? Well, most of it has to do with Clinton’s persuasion experts…

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I Answer Your Questions About Predicting President Trump

Did the United States Just Elect a Monster? No. Clinton’s team of cognitive scientists and professional persuaders did a terrific job of framing Trump as scary. The illusion will wear off – albeit slowly – as you observe Trump going about the job of President and taking it seriously. You…

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The Last Confirmation Bias Test of This Election

Last year in this blog I told you that Trump would change more than politics. I said he would forever change how you view reality. I’ll prove that to you today with a fun experiment. At the end of this post I will give you a link to a very…

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Thank You for The Best Year Ever

Election Day is upon us and I wanted to take a moment to thank everyone who has been reading this blog, following me on Twitter, or tuning in to my coffee talks on Periscope. This has been the most fun I have ever had in one year. Hands down. We…

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I Don’t Want a Government Job

My current tax rate is about half of my income when you add up all of the various taxes. I don’t have many deductions. Clinton proposes an estate tax that would take about half of what is left. In effect, Clinton wants my tax rate to be around 75% for…

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Trump the Closer

I had been wondering if Trump was planning some sort of special closing argument. He did not disappoint. In my opinion, his final ad is the political ad of the year, if not the best ever. Watch it here first and I’ll include my thoughts below. Here’s what makes this ad so…

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The Dehypnotizing has Begun

I’m getting reports that people have successfully used my blog post that is designed to dehypnotize Clinton supporters. If you want to try it yourself, here are some tips for maximizing the effect. I engineered the dehypnosis blog post to convert about 20% of Clinton voters who are exposed to it….

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Unhypnotizing a Clinton Supporter

Today I teach you how to unhypnotize a Clinton supporter. Keep in mind that the strongest form of persuasion is fear. Clinton’s team of persuaders has convinced her followers that Trump is dangerous. If you remove that part of her spell, Trump wins. Here’s how. 1. Trump’s Tough Talk Inspires violence: Ask…

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The Persuasion Scorecard Update – One Week Out

As I have taught you over the past year, the strongest form of persuasion involves fear. And the stronger the fear, the better the persuasion. For example, in the primaries, the biggest physical-fear story on the Republican side was terrorism and immigration risks, and that favored Trump’s bad-ass messaging. Result:…

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About Leadership

An anxious world watches, and waits, while the American public does its best to select a new leader. Perhaps it would help the process if we agree on what a good leader is. Much has been said about Donald Trump’s bully ways. I think that’s a fair characterization of his…

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A Lesson in Cognitive Dissonance

A few days ago I tweeted a message that induced cognitive dissonance in a lot of Twitter users and some of the bottom-feeding media (Salon, HuffPo). This is a good case study for understanding the phenomenon. Here’s the tweet: Cognitive dissonance happens when you are confronted with a truth that…

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Watch the Persuasion Battle

If you want to watch the persuasion game-within-the-game, follow me on Twitter @ScottAdamsSays. Here’s the situation so you know what to look for. 1. Yesterday I announced my endorsement of Trump, primarily as a protest to the bullying culture of Clinton supporters. I don’t like bullies. And I don’t like that…

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The Bully Party

I’ve been trying to figure out what common trait binds Clinton supporters together. As far as I can tell, the most unifying characteristic is a willingness to bully in all its forms. If you have a Trump sign in your lawn, they will steal it. If you have a Trump…

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