How To Know Your Product Will Succeed

People often ask me if it is possible to use the tools of persuasion to predict which types of products or businesses will succeed. I’ll tell you a trick for doing just that. But keep in mind that this is NOT backed by any studies or science as far as…

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Knowledge as a Financial Asset

If someone offered you $100,000 to take a class for a few weeks, would you do it? I believe most of you would, assuming there is nothing terrible about the class itself. But if I change the offer to say you have a 30% chance of making $100,000, would you…

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