The Persuasion Filter Looks at Torture. Does it Work?

If I ever get captured and threatened with torture it will take about five seconds for me to give up every secret I have. That’s because I know I would break eventually, so why put up with unnecessary torture? I assume the same is true for the lightly-trained ISIS fighters….

Read More

Be Careful What You Wish For (especially if it is Hitler)

As a trained persuader, I’m seeing a dangerous situation forming that I assume is invisible to most of you. The setup is that during the presidential campaign Trump’s critics accused him of being Hitler(ish) and they were sure other citizens would see it too, thus preventing this alleged monster from…

Read More

Outrage Dilution

I’m having a fun time watching President Trump flood the news cycle with so many stories and outrages that no one can keep up. Here’s how the math of persuasion works in this situation: 1 outrage out of 3 headlines in a week: Bad Persuasion 25 outrages out of 25…

Read More

Battle of the Hats

When Donald Trump ran for president he put his clear, simple message on the front of bright red hats. The message was perfect. The choice of a hat instead of a t-shirt or other garment was perfect. The color red was perfect for his message – bold, sexy, and important….

Read More

A Look Back at My Trump Predictions

Many of you asked me to provide a quick index to my Trump-only blog posts. I did that for you here in a Whencast. Feel free to share on social media or embed in your own blog. My updates to this will flow automatically to wherever it is shared. To…

Read More

The Master Persuader Scrambles the Frame

What was Trump’s biggest persuasion problem in the election?  Answer: His opponents did a great job of framing him as some kind of Hitler. Do a Google search on Trump and Hitler and you get an avalanche of comparisons.  It was sticky persuasion, and it still hangs over the country like…

Read More

How About an American Expense-lowering Investment Fund?

I’ve been saying in this blog for some time that we can’t tax and budget our way to a better future. We need to work on dramatically lowering the average cost of a high-quality lifestyle. Technology can make that happen if the right startups are nurtured. Take for example this project [no…

Read More

Is The Onion Advising Democrats Now?

Worst. Persuasion. Ever. Someone needs to do an intervention. This is officially embarrassing. Coincidentally, a good way show an audience the changes in healthcare coverage and expenses over time is my startup, WhenHub.com [no longer available]. It’s the best way to create and share visualizations of events over time. If someone…

Read More

The Kristina Talent Stack

Over the past eighteen months or so my girlfriend Kristina Basham grew her Instagram following from zero to 2.5 million followers. She adds about 10,000 new followers per day. That’s ten thousand new followers per day. You might think this kind of accomplishment is easy for her because of her extraordinary attractiveness. Sure,…

Read More

The Mustache Prediction

Prior to President Elect Trump filling the Secretary of State job, I blogged here that Bolton’s mustache would be a problem. Today I see this: Trump rejects John Bolton not because he’s deranged but because he has a mustache. You can’t make this up. https://t.co/nimhTU60U4 pic.twitter.com/hjQHsu0Q4m — Jonathan Chait (@jonathanchait) December 22, 2016 — Have…

Read More

Called It

26 years ago I wrote this comic. It’s official now! 26 year later. @ScottAdamsSays @realDonaldTrump pic.twitter.com/uDVNzK7Lqn — ThomasTheTrumpTrain (@ttannerut) December 20, 2016 And today this was the headline.

Read More

Remind Me Why Russia is Our Adversary?

One way to look at the recent election in the United States is that Russia (allegedly) subverted our democratic process to ensure that Trump would win. The facts seem to point in that general direction, although we can’t know how much influence Russia really had. Another way to look at…

Read More

Fake News Versus Misleading News

I’m watching the mainstream media have fits over so-called “fake news.” The theme they are pushing is that fake news stories are more damaging to society than normal news that includes the following: 1. True stories told out of context to intentionally mislead. 2. Biased reporting that the media doesn’t realize…

Read More

The Time That Reality Forked Right in Front of You

We’re living in one of the most interesting times in human history. We just witnessed reality forking into two separate paths right in front of us. As regular readers of this blog know, my background in hypnosis and persuasion has erased my belief that some people can see reality for…

Read More

Trump and the Secretary of State “Brand” Decision

The most important job opening that Trump has to fill – at least from a “brand” perspective – is Secretary of State. You can get away with hiring loyal supporters for less-visible cabinet positions, but you need to get the Secretary of State job right because it directly reflects on…

Read More