Persuading Terrorist Cowards

After the tragic terrorist attack yesterday in NYC (where I am now), leaders were quick to say it was an act of terror and the perpetrator was a coward. Both terms are persuasion mistakes. I’ll tell you why. Terror is what the bad guys want. If we label the outcome…

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The North Korea Reframe

North Korea is building nukes and ICBMs to prevent the United States from attacking. Meanwhile, the United States does not want to attack North Korea. And yet we find ourselves at the brink of nuclear war while not actually having a root problem on which we disagree. They don’t want…

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Win Bigly – Available for pre-order

My new book, Win Bigly, is available for pre-order wherever you buy books: Amazon B&N Books A Million 8CR iBooks Google Books Win Bigly is a tutorial on weapons-grade persuasion, using as a backdrop the personal story of how I used my knowledge of persuasion to predict a number of unlikely…

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Leadership is Breaking Out All Over

I know you prefer my written blog posts, but I’m recording the audiobook for Win Bigly all this week and only have time for some Periscope fun. This one is about leadership breaking out all over. If you want some optimism with your coffee, here it is. My periscope on Leadership…

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